Media: Uses and Gratification Theory

The video above shows the example of uses and gratification theory, the personal identity that suggests that media users play an active role in choosing and using the media. Users take an active part in the communication process and are goal oriented in their media use. Uses and gratifications theory takes a more humanistic approach to [...]

We’re Celebrating 15 Fruitful Years this year!

As we celebrate this event, EISI family will take time out from their daily work routine at Caliraya Re-Creation Center in Lumban, Laguna from September 5-6, 2008 to mark this anniversary. In our 15 years in the business, EISI has always focused on superior service to gain and retain our clientele. Our trainings, systems integration, [...]